Innovation In Malaysia – In the business world, one of the most important elements an organization needs to possess in order to achieve and maintain success is ‘innovation’ (Kylliainen, 2019). However, not many know how innovation can play such a crucial role for the future of an organization. So, let us get into this one step at a time. Generally, according to Oxford Learner’s Online Dictionary (2020) ‘Innovation’ is “the introduction of new things, ideas or ways of doing something”. However, in the business context, innovation can act as a catalyst that can help a business grow and adapt in the marketplace (4 Important benefits of innovation in business, 2018).