Customer Experience

Innovation & Customer Experience (CX)

What is Customer Experience (CX)? As defined by Gartner, Customer Experience (CX) is the practice of designing and reacting to customer interactions to meet or exceed customer expectations and; thus, increase customer satisfaction, loyalty and advocacy. The better the customer’s experiences, the higher the effectiveness of the CX design (DeMere, 2017). Having an effective CX…

Incremental Innovation

Incremental Innovation

Incremental Innovation – The word ‘innovation’ has become a buzzword, synonymised with ground-breaking ideas that come to mind. For decades, innovation has played a vital role in the success of many different kinds of businesses ranging from manufacturing, service, and marketing industries. Innovation has caused an intense competition for market share that continues to escalate…

what is iso 56000

ISO 56000 for Innovation Management

What is ISO 56000? And request to download and digest the ISO 56000 pdf is one of the most frequently asked questions in the field of Innovation Management. In general ISO 56000 is a document created by the International Organization for Standardization (ISO). This document provides the vocabulary, fundamental concepts and principles of innovation management and its systematic implementation. This document specifies the terms and definitions applicable to all innovation management and innovation management system standards developed by ISO/TC 279. As such we prepared the brief infographics above which aims to provide a summary introduction to ISO56000 and how it relates to Innovation Management.

KLCC Malaysia

Innovation In Malaysia

Innovation In Malaysia – In the business world, one of the most important elements an organization needs to possess in order to achieve and maintain success is ‘innovation’ (Kylliainen, 2019). However, not many know how innovation can play such a crucial role for the future of an organization. So, let us get into this one step at a time. Generally, according to Oxford Learner’s Online Dictionary (2020) ‘Innovation’ is “the introduction of new things, ideas or ways of doing something”. However, in the business context, innovation can act as a catalyst that can help a business grow and adapt in the marketplace (4 Important benefits of innovation in business, 2018).