What is Customer Experience (CX)? As defined by Gartner, Customer Experience (CX) is the practice of designing and reacting to customer interactions to meet or exceed customer expectations and; thus, increase customer satisfaction, loyalty and advocacy. The better the customer’s experiences, the higher the effectiveness of the CX design (DeMere, 2017). Having an effective CX…
Incremental Innovation – The word ‘innovation’ has become a buzzword, synonymised with ground-breaking ideas that come to mind. For decades, innovation has played a vital role in the success of many different kinds of businesses ranging from manufacturing, service, and marketing industries. Innovation has caused an intense competition for market share that continues to escalate…
It is high time to consider the impacts of the COVID-19 and get prepared for the expected circumstances that will follow this pandemic. Many possible scenarios can come into play after the pandemic is over. The future is highly dependent on us – a massive part of the contributors to the country’s economy – and…
The present competitive business environment demands ideas on part of business and individuals. However, it’s a well-known fact that great ideas never come easy. In fact, according to research, most of the great innovations around the world were actually ‘happy accidents’. A lot of times, employees came up with new ideas while thinking about their…
The reason for the demise of most startups is thought to be a lack of market need. However, the fact is in the failure of finding the right opportunity at the right time. In fact, the lack of ability to find the right problem needs the application of ideation techniques. Without it, any step towards…
Not willing to get out of your comfort zone just because you think, it’s not needed? Unfortunately, you are putting your company at greater risk! To begin with, I would quote Michael Angelo, ‘The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our…
As the world is evolving rapidly with its technological and industrial advancements, an infinite number of opportunities and choices are bestowed upon those technology-enthusiasts who are eager to create and innovate state-of-the-art systems and machineries. In this era of innovation, the launch of new and innovated products and services are skyrocketing as new solutions can…
Innovative technologies are a boon for every organization that seeks to increase work efficiency and product value. The benefits of innovation for your products and services are limitless. Innovating while increasing the ROI of the organization is the ideal objective of a company. Fortunately, you can inculcate several technologies that can cut costs of the…
As a leader, you need your employees to be on the same page and work together to achieve the envisioned goals of the organization. We cannot deny the fact that teamwork succeeds by having like-minded people together. Yet, we have to hire a wide ‘variety of individuals’ with different mindsets and personalities. Generally, over 80%…
Great leaders create more leaders around them. Leadership is beyond the concept of commanding and escaping from the scene. Moreover, with advancing technologies, you are not required to lead the employees in the same old way. They can work efficiently by utilizing the latest software. As a manager, innovation management training can help you learn…