50% IDEA 50% INSIGHT

50% Idea 50% Insight

Before we go into details, let’s quickly make an important distinction between an insight and an idea. An insight can be the first step on the way to an idea. However, an insight isn’t an idea. An idea is what you do with the insight. Of course, it is possible to have an insight without…

shaking hands

Why Elevator Pitch Still Works?

The elevator pitch is one of the most important tools in the early stages of startup development. Designed as a short and easy-to-remember way to describe your business concept, if you don’t have time to explain the details (like taking an elevator), there are various signs of efficiency, but there are many wrong ways. This…

going through consultation

What is Innovation Management?

Simply put, innovation management is the process of managing innovative ideas. The plans and processes underlying these ideas are managed properly and transformed into action plans, designed to make the idea a reality. An innovative idea is the introduction of something new or the improvement of an old idea or product. In business, it is…