Innoverce365, through its innovation capabilities assessment, helps your business stay relevant in the years to come with the following creative marketing ideas.
Social Media Marketing Ideas
1. Push your handles
If you want to subscribe to this twitter, do not hesitate. Do you speak at the meeting? Place the tweeter knob on the slide show (in the corner of the presentation).
2. Join weekly hashtag themes like #ThrowbackThursday
To create a community on social networks, you need to actively participate in this community. This means regularly posting on loyal social networks and participating in fun weekly traditions.
3. Pin your own images (and others)
Do not underestimate the value of this image sharing site. You can publish templates, infographics, etc. on Pinterest and link them to your website for heavy traffic.
4. Keep social tabs on competitors
You can use the Watch Page feature on your company’s Facebook page to track other accounts. Keep track of your competition and see what you have published, as well as what is the most popular and popular.
5. Step out on the streets
In the online era, there is something to be said about IRL (in real life) marketing that has gone out of nature. Go to your old school with flyers and posters at your local cafe and write on the sidewalk. This strategy works best for local companies, but it works for everyone.
6. Unusual sponsorships
Urban marketing offers unique marketing opportunities that are nowhere to be found. The secret is that you must think creatively in order to take this opportunity.
Contest Marketing Ideas
1. Photo Contests
Photo contests are great for a variety of reasons. Publishing on Instagram is relatively easy (anyone with Instagram can post for free), and sponsors provide an excellent form of user-generated content that can be reused or included elsewhere.
2. Video contests
Many people do not participate in video contests, but it takes more effort to create a video, so they are more likely to receive higher-level content. This type of content can be very useful for your business, especially if you have a talented movie that makes video content!
3. Submit your vote contests
Participating in the voting contest is very simple, so there are many points (in most cases, you can click the button). The good thing about voting is that you can use the voting data to quickly review your data. Share what you learned on the blog!
4. Caption Contests
Post your photos and ask users to submit their best captions. Such a race can be very fun.
5. Sweepstakes
The most traditional races, competitions, and prizes prove classic. They are fast and easy to enter – it is also easy to request an email subscription as part of the submission form.
Marketing Ideas for Contest Promotion
1. Post to deal sites
People like free items, some more than others. People who really like a lot of transactions tend to visit websites and forums to make frequent transactions. There is almost always a part of the competition forum where you can add your competition to the mix.
I have seen competitions where 90% of traffic passes through this type of website. Yes, they are not always the most qualified customers, but if you want quantity more than quality, this is a good strategy. Begin sending slippery and outgoing offers. This can be a good form of restaurant marketing.
2. Hashtag your contest
By adding appropriate (and clear) hashtags to your competition, you can track entries and easily scan and manage them. Plus, they are just fun.
3. Make contests super sharable
This means you add a button to share this contest if you have a website registration form or just promote the sharing of social networks in general.
4. Offer bonus points for sharing
If you offer bonus points to users for sharing news from your competitors on social media, they are likely to unsubscribe.
5. Notify email subscribers of the contest
Remember that you already know that you like your email customers and are interested in your offer. If you run a free annual competition with your software, you can be sure that your customers want it!
6. Promote your contest on all social media
If you run a photo contest on Instagram, you need to ensure that you continue to advertise the race on Facebook, Twitter, Pinterest, and other websites.
Content Marketing Ideas
1. Write for your audience
The best part of the content is aimed at your most important target groups. Understand your clients: know their pain points, what drives them to the soul and what keeps them awake at night.
2. Add a visual element to ALL your content pieces
Text gets bored quickly! To keep visitors up to date, it is important for images to divide up your paragraphs of text. Don’t forget how important the visual elements are, even in blog posts that are mostly in the form of text.
3. Infographics
Readers like visual and infographic content are good examples of connecting visual assets.
The idea of making premium infographic might sound scary, but it doesn’t have to be difficult. You don’t need fancy software – in fact, with PowerPoint, you can only make decent infographics. There are many templates with infographic instructions to get you started.
4. Useful templates
Templates are another powerful form of visual assets that are very useful for visitors. Templates function as visual frameworks that allow users to create special sections without having to start from scratch.
5. Videos
Video is exceptional in terms of capturing and keeping users’ attention – visual information retention rates can be as high as 65% compared to 10% for text information.
Customers who watch product videos are more likely to convert than customers who don’t. Video content is a powerful tool whether you’re trying to show how your product works at IRL or educating visitors.
6. Statistic Lists
Do you hit the wall for content ideas? To easily adjust your marketing content, gather interesting statistics about topics related to your company and blog about what you have learned.
7. Future predictions
Play rebels while predicting future trends in your industry – make sure you have at least some data to support your hypothesis.
8. Controversy
Controversial content always gets attention, but it’s not for the faint of heart. Instead of instigating disputes, a safer way is to respond to major disputes in the industry with your own interpretation.
9. Aggregate awesomeness from other sources
Another easy way to create killer content is to process high-quality content elsewhere. No, it isn’t stealing — at least not when it’s done properly.
Borrowing content from other sources is really lawful if you do something new with it.
10. Ask the experts
Another good idea for content marketing is to interview thought industry leaders with questions and share their answers in blog posts.
11. Top 10s
People get ranked in the top 10 list – top 10 tools, top 10 blogs, whatever.
12. Product comparison guide
Decisions, decisions – oh, the trap of capitalism. It’s hard to be a consumer when you have so many products to choose from.
Help consumers with marketing comparison guidelines, especially if you have a variety of product offerings for different needs. When you compare your product with your competition, you must be objective and fair.
13. Webinars
Participate in your own free webinar or work with other companies. Webinars are an excellent source of business results.
14. Google related search
Checking Google related searches (up and down in SERP as you search) for keyword searches is a great tool for generating content ideas. Just use the term on Google and see what searches are displayed. You will be surprised!
15. Pop-up opt-in
There is a lot of discussion about pop-ups that should be included in the bulletin. They are annoying, pushy, but often they work too! Test A / B and see how this affects your newsletter subscription.
16. Continue your lucky streak
Not sure what to write? Log in to your analytics account and check your top posts to see what topics your users are interested in. Then write an option or extension for one of your most popular posts.
17. eBooks
Another great marketing idea is to write an extensive e-book on a well-known topic of illness or a popular industry and then create high-quality landing pages for businesses. Better yet, don’t start from the beginning. Reorder blog posts and previous articles in the mega e-book collection.
18. 101 guides
There is always someone who is just starting a business. Beginner’s guides and industry knowledge 101 are always hired and shared by recruits.
19. Even great content needs promotion
Don’t just publish your content and don’t expect it to be advertised. Share with your email subscribers and social media followers.
20. Post about industry hot topics
What is excitement in your area? Give the latest news and industry news to get you the latest information and show you that you know.
21. Guest Posts
While the SEO value of guest posts is questionable, there is nothing wrong with guest posts if done correctly. Just focus on the value of introducing your brand to a new audience, not the link.
Innoverce365 also offers innovation management courses to help guide your members of staff to improve innovation management practices and strategy so that you can build your own innovation capability and sustain the efforts for increasing growth and profits in your company. Visit our website to find out more.
